BRAND AMBASSADOR ROSE_2nd_MY

sulwhasoo flagship store ROSÉ in BUKCHON The House of Sulwhasoo Bukchon
with Global Ambassador ROSÉ.

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THE HOUSE OF
SULWHASOO BUKCHON
WITH ROSÉ Sulwhasoo’s flagship store,
the House of Sulwhasoo Bukchon,
a space that represents
values and aesthetics of Korean tradition
through contemporary interpretation. Let’s take a walk through
the House of Sulwhasoo Bukchon
with Sulwhasoo’s global ambassador ROSÉ.

ROSE AT SULWHASOO BUKCHON HOUSE

episode 1 HERITAGE

“I think this Sulwhasoo
Bukchon house
is one of
the most beautiful houses
I’ve ever seen.”
One of ROSÉ’s all-time favorites,
the House of Sulwhasoo.
Explore the heritage
she discovered in Bukchon.

FROM 1932 The House of Sulwhasoo
originated from a Han-ok,
a Korean Traditional House built in the 1930s.
Like a woman with great taste
decorating her own space,
Sulwhasoo has decorated
the house through decades.
 Discover The Heritage of Sulwhasoo that
has inherited
the traditional aesthetics of Korea.
TO 2023 In the 1960s, the House of Sulwhasoo
was refurbished
into a Western-style house.
This organic connection of
house to house represents
Sulwhasoo’s vision according to
the contemporary interpretation
of the values and
aesthetics of Korean tradition.

episode 2 MY FAVORITE
BEAUTY

From First Care Activating Serum
to
Concentrated Ginseng
Renewing products,
ROSÉ is obsessed
with new beauty regimen. Enjoy a cozy night
at the House of
Sulwhasoo Bukchon.

ROSÉ’s ROUTINE

Check out ROSÉ’s own Sulwhasoo regimen
featured in the video.
  • FIRST CARE ACTIVATING SERUM
  • CONCENTRATED GINSENG RENEWING SERUM EX
  • CONCENTRATED GINSENG RENEWING CREAM EX
  • step1 FIRST CARE
    ACTIVATING
    SERUM VI     Experience a new regimen - apply onto your clean skin.
    The first-step serum awakens your skin’s
    rejuvenating power.
    VIEW DETAILS
  • step2 CONCENTRATED GINSENG
    RENEWING SERUM EX     Ginseng-capsuled serum awakens your skin's
    rejuvenating power.
    VIEW DETAILS
  • step3 CONCENTRATED GINSENG
    RENEWING CREAM EX     Finish off with the Concentrated Ginseng Renewing
    Cream EX, a rejuvenating cream formulated
    with the power of ginseng.
    VIEW DETAILS

GLOBAL AMBASSADOR
LINE UP Watch Sulwhasoo’s brand story
told by Brand’s global ambassadors.

GLOBAL AMBASSADOR ROSÉ
PART 1 SULWHASOO REBLOOM
with ROSÉ Meet the Universe of Sulwhasoo with ROSE,
storyteller of great sense. WATCH
PART 2 ROSÉ in BUKCHON The House of Sulwhasoo Bukchon
with Global Ambassador ROSÉ. WATCH
PART 1 SULWHASOO REBLOOM
with ROSÉ Meet the Universe of Sulwhasoo with ROSE,
storyteller of great sense. WATCH
PART 2 ROSÉ in BUKCHON The House of Sulwhasoo Bukchon
with Global Ambassador ROSÉ. WATCH
NEW GLOBAL AMBASSADOR TILDA SWINTON WATCH